I vet some products such as electronics or skin care more thoroughly, as shoddy quality or mislabeling can have larger consequences. You’ll still have to do some sleuthing in the reviews section when shopping online. “We have stopped hundreds of millions of suspected fake reviews before they were seen by a customer," she added. She said the company receives more than 30 million reviews a week, and that more than 12,000 Amazon employees work to prevent fraud and abuse, including fake reviews. That’s why we take reviews abuse seriously and aim to prevent fake reviews from ever appearing in our store," an Amazon spokeswoman said in a statement following publication of this column. “We want Amazon customers to shop with confidence knowing that the reviews they see are authentic and trustworthy. This pool could easily move to another communication channel. A study from researchers at the University of California, Los Angeles, published on July 11, shows how products with fake reviews share a common set of reviewers. I’ve written about how some sellers hunt down customers who leave negative reviews, and how others include inserts advertising gift cards or free products in exchange for reviews. “Proactive legal action targeting bad actors is one of many ways we protect customers by holding bad actors accountable," said Dharmesh Mehta, an Amazon vice president who oversees customer trust, in a press release.īut it is a never-ending struggle for Amazon, and one that isn’t likely to just go away. Amazon’s legal action is a step toward reducing fake reviews on its platform.
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